Box Office Analysis – 22-Jan-2008

Rank	Movie	Weekly Nett Gross	Total Nett Gross	Verdict
1	Halla Bol	11,86,00,000	11,86,00,000	Flop
2	Taare Zameen Par	7,04,00,000	45,84,00,000	Super Hit
3	Welcome	4,65,00,000	70,91,00,000	Blockbuster
4	My Name Is AG	61,00,000	61,00,000	Disaster
5	Om Shanti Om	9,00,000	86,27,00,000	Blockbuster
6	Jab We Met	4,00,000	30,51,00,000	Super Hit

Source : BoxOfficeIndia.com

Last week's release Halla Bol has been a flop. Justified, given its loose story and lack of curiosity within the audience.    The movie starts off pretty well, but somehow, never really takes off. The kind of energy that was witnessed in Santoshi's earlier films (Ghayal, Ghatak) was solely missing. Prashant pointed out that Ajay Devgan is no Sunny Deol. However, Ajay does seem to capable enough in the role. The role was substantially different from the earlier Sunny Deol flicks. The topic was more contemporary here and the setting was more subtle.

Taare Zameen Par has emerged a Superhit. This is rather interesting as TZP did not had a bumper opening. As I predicted, Welcome shattered opening records of many when it opened side-by-side Taare Zameen Par. TZP initially suffered due to Welcome but being an excellent movie that it is, picked up slowly as the word-of-mouth spread. Aamir Khan has made an excellent movie and everyone who is seeing the movie is making sure that at least five others go and watch it.

Welcome was destined to be a blockbuster. What else can I say about it. After Shah Rukh Khan, Akshay Kumar is the biggest draw at the box-office today. Even bigger than Aamir Khan. Though, as a friend pointed out, Aamir Khan has a stronger brand. So, Welcome has shattered box office records to emerge a Blockbuster. The biggest comedy hit ever. It didn't matter how the film actually was. In my opinion, it was an strictly average film. But that hardly matters. All that matters is Akshay Kumar

My Name Is Anthony Gonsalves is a disaster. Although the promos looked descent, they didn't raise the curiosity much. The presence of Amrita Rao might have helped it get some audience. Mostly fans of Rao. But given its strictly average execution, the film was bound to flop.

Om Shanti Om is a Blockbuster. An All-Time-Blockbuster in certain circuits. For me, it's a bad product with an excellent star value and over the top publicity. But what the hell, at the end of the day, cinema is about business, and going by that, Shah Rukh is a tycoon.

Jab We Met had to be a Superhit. There was no other way. The movie was very good, the music was topping the charts, and the hype surrounding the film and Shahid-Kareena breakup couldn't have come at a better time. But a very
good movie, indeed. It held on to the theatres for long as the film had tremendous repeat value. And we all know in the long run, films that hit the bull's eye are not necessarily the ones with the best story, direction or even acting, but the ones having the maximum repeat value.